This enlightened and enlightening book shows us how - and indeed, that 'God is in the details. This book will give you renewed hope that, indeed, 'it is darkest before the dawn' Carl Pope, Executive Director of the Sierra ClubĪchieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. In the book Cradle to Cradle, Braungart and McDonough outline the key steps organization can take to reach implementation of cradle to cradle: Step 1: Get Free of Known Culprits Eliminating the products and processes known to be harmful and ensuring that they are not just free of these but also that any replacements used do not cause harm. It's one of the most thought-provoking books I've ever read Ellen Macarthur, Daily ExpressĮnvironmentalists too rarely apply the ecological wisdom of life to our problems.

Stephen BayleyĪlready embraced by far-thinking manufacturers and governments. Stimulus, opportunity, challenge and reward. The survival of the planet can be re-stated in terms of There's an alternative responsible future persuasively offered by Braungart and McDonough. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. The best argument for good science is that it deplores waste. The best argument for good design is that it lasts.

Cradle to cradle braungart